BRANDING IN SEONGSU

Title: 브랜딩 인 성수동

Also Known As: Branding in Seongsudong , Branding in Seongsu-dong , Beuraending in Seongsudong

Genres: Thriller, Romance, Supernatural

Country: South Korea

Episodes: 24

Aired: Feb 5, 2024 - Mar 14, 2024

Aired On: Monday, Tuesday, Wednesday, Thursday

Duration: 35 min.

Synopsis

It is a relationship-reversal romantic thriller set in the branding mecca of Seongsu-dong that follows the soul-swapping story of Kang Na-eon (Kim Ji-eun), a tough marketing team leader, and So Eun-ho (Lomon), a flirtatious intern.

Cast

Main

Kim Ji-eun as Kang Na-eon: the youngest marketing team leader who succeeds in every project she touches.

Lomon as So Eun-ho: a veteran intern who is responsible for the cuteness of a marketing agency with his sad look and youthful appearance.

Yang Hye-ji as Do Yu-mi: a cute and bubbly marketer but sometimes an idiot.

Kim Ho-young as Cha Jeong-woo: the art director of Seongsu Agency and Na-eon's best friend of eight years.

Supporting

Jung Yi-rang [ko] as Ri Yeong-ae: a veteran marketer who has been with the agency since its foundation but became part of the underdog team after being hit by young marketers.

Jeon Joon-ho as Rex: a very popular guy with his world-warming appearance and style, and has a good personality, but in fact has a big twist.

Lee Kwang-hee as Hwang Jae-ha: a charming third generation chaebol who is cheeky but impossible to hate.

Chae Soo-ah as Jenny: an influencer who epitomizes the MZ generation and a member of the Seongsu Agency who entered the underdog team as a high school graduate.

Kim Young-jae as Seong Su-dong: an intern at the marketing agency. He is a talented person with a cool appearance and personality, who listens and sympathizes with Eun-ho.

Special appearance

Shin Hyun-soo as the CEO of beauty brand XU who has a cool-headed personality that puts people's abilities unlike his gentle smile.

Production Credits

Screenwriter: Choi Sun Mi, Jeon Seon Young

Director: Jung Hun Soo

Posters